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Shop The Night Away Overview: This event is an exclusive night of shopping at multiple of the best known retailers worldwide featuring one-night-only markdowns. The challenge: To redesign the event’s user experience, increase user’s engagement and attendance. My role: Information architect, UI/UX designer. Result: Increased attendance and engagement by 11%, improved revenue by 25% |
Shop The Night Away has been featured in the Fashion & Style section of The New York Times, Refinery 29, Daily Candy, LA Magazine, multiple of the participating designer social media channels, and many more.