Shop The Night Away
Overview: This event is an exclusive night of shopping at multiple of the best known retailers worldwide featuring one-night-only markdowns.
The challenge: To redesign the event’s user experience, increase user’s engagement and attendance.
My role: Information architect, UI/UX designer.
Result: Increased attendance and engagement by 11%, improved revenue by 25%
Shop The Night Away has been featured in the Fashion & Style section of The New York Times, Refinery 29, Daily Candy, LA Magazine, multiple of the participating designer social media channels, and many more.